What is accessibility and how does it affect you? Not just a legal issue, web accessibility affects conversion rates, search engines, and basic usability. This talk will be about how to talk to your clients and your coworkers about ADA compliance on websites, why it’s important, what WordPress is already doing to support accessibility online, and how to improve your code, graphics and content. We’re also going to address some myths, such as “my customers aren’t disabled, so it doesn’t matter” or “web accessibility is too complicated to bother with.” We will cover development and the ADA, but this is also a fantastic subject for graphic designers, SEO technicians, and content writers.