The phrase, “Set it and forget it”, when it comes to cooking rice in a rice cooker, can be great, but when applied to a website, it can prove to be catastrophic. This short sighted approach can set your business and/or your clients’ businesses up for failure. In order for a website to be more than just a temporary digital ornament, and to make the investment worthwhile, it must be: Stable, User Friendly, Flexible, and Sustainable. Lets explore what each of these means, on a practical level, and discuss how refining our approach to new and existing projects not only improves our immediate situation, but also contributes to the overall reputation and market demand for more WordPress solutions.